Why We Designed the Knit Blazer

We’ve always loved blazers. Before Gibsonlook existed — before the brand had a name — we knew that blazers would be the foundation. Not because blazers are trendy. They come in and out of that conversation every few years. But a blazer is the single piece that makes everything else in your closet work harder. It’s the piece that turns a T-shirt and jeans into a look. That turns a simple dress into something you feel confident walking into any room wearing.

That conviction is what led us to design the first blazers in 2007. And it’s the reason the Gibsonlook Notch Collar collection  is a part of every season.

The first few blazers were fine; and in fact we still have photos of customers sending us their first Gibsonlook blazer purchase. But we kept going back to the fabric, because something wasn’t right. A traditional woven blazer felt too stiff for the way women actually live. Too corporate. Too stuffy for a Tuesday morning and a Saturday afternoon and everything in between.

And then we found a knit.

The Fabric That Changed Everything

It was a clean, polished knit with just enough stretch to move with you without losing its shape. It didn’t look like a typical knit — it had the surface of something tailored, the kind of fabric that reads as intentional. But underneath, it had give. It had ease. That was the moment the whole concept of the Gibsonlook knit blazer clicked.

We knew the outside was right. But we weren’t satisfied with a polished exterior and nothing underneath. A knit blazer without structure is just a cardigan pretending. So we fully lined it — and not with a standard lining. We used a stretch woven lining that moves with the knit exterior instead of fighting it. And gave it a fun pattern or contrasting color.

That combination — polished knit outside, stretch woven lining inside — is what gives the Gibsonlook Notch Collar Knit Blazer  its feel. Structured enough for a meeting. Comfortable enough for a six-hour flight. Polished enough for dinner afterward. Fully lined is not the obvious choice for a knit blazer. It adds cost, it adds complexity, and most brands skip it. We didn’t, because the difference is something you feel immediately when you put it on.

Refined Every Year Since 2019

We perfected the Gibsonlook knit blazer in 2019 — that was the year the construction, the fit, and the fabric all came together in the way we’d been working toward. But “perfected” doesn’t mean we stopped. Every year since, we’ve made small, deliberate updates. We change the linings. We introduce new colors. We refine the details. The goal is to keep the knit blazer fresh while staying true to what we know women love about it.

Some of those updates are visible — a new seasonal color, a richer shade of an existing favorite. Others are invisible — a lining that drapes a little better, a shoulder that sits a fraction more naturally. The women who own it in multiple colors notice. That’s the whole point.

The Gibsonlook Knit Blazer as a Wardrobe Foundation

We think of the Notch Collar Knit Blazer as the core piece in an everyday wardrobe. Not a statement piece — a foundation piece. At Gibsonlook, we designed it for the way women actually dress: wear it over dresses, blouses, T-shirts. Pair it with jeans, trousers, skirts. Roll the sleeves up on Saturday, wear them down on Monday. We engineered the sleeve to work both ways, because that kind of versatility isn’t accidental — it’s designed.

Women’s lives are busy. Their wardrobes need to move from morning to evening, from work to weekend, without a complete reset. That’s why this Gibsonlook knit blazer exists. Not to be one more thing in the closet, but to be the thing that makes everything else make sense. The piece you build everything around.

Why Women Come Back for More Colors

Over 150,000 women have the Gibsonlook Notch Collar Knit Blazer in their wardrobe. Thousands of five-star reviews. But the thing we’re proudest of isn’t any number — it’s the intent behind the design. Women find this blazer, and then they come back. For another color. Then another. We hear from customers who own it in four or five colors, who travel with it, who wear it on repeat for years. That tells me we got the quality and construction right.

When someone trusts a piece enough to want it again in a different color, that’s not a transaction. That’s a relationship with the item — a confidence every time you grab it. And that’s what we design for at Gibsonlook — not a flash but a place in your closet that it earns and keeps for every moment.

From the Notch Collar to the Full Gibsonlook Knit Blazer Collection

Since that first Notch Collar, we’ve added the Gibsonlook Double Breasted Knit Blazer for women who want a sharper, more tailored silhouette — peaked lapels, patch pockets, a double-button closure. We launched the Notch Neck Topper  and we will continue to design and bring you more favorites within this collection. We launch new colors every season. But the DNA is the same across the entire Gibsonlook knit blazer collection: polished knit, stretch woven lining, fully lined. Structure without stiffness.

We also offer the Heather Grey version — what we call The Sweatshirt Blazer. Same construction, but a knit that looks relaxed and reads tailored. For the days you want to look casual and put-together without thinking about it.

This Is the Piece That Started It All

Blazers are having a moment right now, and we love that. But the Gibsonlook knit blazer isn’t a trend piece. This is the piece Gibsonlook was built on, going back to the brand’s founding in 2007 and refined continuously since we perfected the construction in 2019. The fabric gets better. The fit gets sharper. The colors get more interesting. But the intent stays the same: make the one blazer our customers reach for every morning.

The Gibsonlook Notch Collar Knit Blazer. The piece you build your look around.

Shop the Gibsonlook Knit Blazer Collection