Creating a Collection: Get Cabin Fever Cozy with Living In Yellow
Erin Schrader of Living In yellow holds a special place in our history (and hearts). Our first-ever collaboration collection launched with Erin (check out our history here) and sent us on an unbelievable collaboration path. Ten collaborations later, and we are beyond delighted and incredibly grateful for the opportunity to work with Erin and the fabulous team at Living In Yellow.
So without further ado, we proudly introduce Gibsonlook x Living In Yellow CABIN FEVER Collection.
To create this collection our Gibsonlook design team prepared a trend presentation and created serene mood boards to get us all in the feeling cozy. They pull together some of our best Cozy fabrics, found new soft fabrics, and presented us with colors and prints that bring on a sense of restoration. All done on some very fun Zoom calls!
When we began looking at the collection and defining its name--we knew we'd all been spending a lot of time at home, and as we get into the colder months, we decided it's time we embrace it and look the part.
Erin wanted easy yet updated items, wearable for home parties, weekend lounging, and everyday life. The LIY team wanted to offer Gibsonlook basics to share for the perfect Holiday Gifting but also cozy up in all season. They asked for new styles that bridged our favorite cozy fabrics with new fun details.
To achieve this, we updated back best-selling Gibsonlook signature COZY styles in the cutest updated colors, prints, and new items in, yep, you guessed it, soft, yummy live in fabrics that will remind you of cozy teddy bear. All infused with colors that evoke a sense of harmony and restoration. You can expect matching sets and separates that are versatile enough for Staycations, Cozy Days, and heading out to errands and possible gatherings. This collection is designed to welcome and even celebrate the idea of CABIN FEVER, but when the time comes, and you're feeling a bit restless, go ahead and wear it out! In fact, we encourage it!
We are proud to work with the Living In Yellow team and hope you enjoy this collection, and we wish you all a season of warmth and comfort.
So Cozy Up, RESTORE, and prepare for CABIN FEVER.
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