Creating a Collection: Summer of Fun with Hi Sugarplum
Carefree Escapes, Cheerful perspectives, Breezy Days and, Casual living are all things that inspired our latest collaboration, Summer of Fun with Cassie Freeman of Hi Sugarplum.
Idyllic memories of a carefree summer hiatus and signs that this might be the time to plan a vacation had us imagining all things summer and all things FUN. So we are thrilled to introduce the Hi Sugarplum Summer of Fun Collection.
Together with Cassie, our design team gathered inspiration from Cassies new Lake home, fondly referred to as The Sugar Shack. When we saw the images of Cassie's completed Lake House renovation, our imaginations went wild (not to mention that it's a perfect location for a girl-powered photoshoot!) This idyllic locale inspired our latest collaboration with Cassie. Pattern ideas pulled from her kitchen tile, florals from landscape inspiration, throw pillows for crisp prints, and stunning Summer sunsets all influenced the colors. As a result, the collection is grounded in crisp white and non-print prints that almost disappear. We all imagined a full day of activities, from early morning coffee to breakfast to boating and lounging on the dock.
As we inch closer to launch day and Summer is in the air; our long list of summer things to do is calling, from lakeside activities to long strolls through lazy towns to a few impromptu vacations added to our calendar.
The SUMMER OF FUN collection is launching on Wednesday, June 16th, and is designed to inspire you to enjoy your best Summer! So gather your friends and head to the places that inspire you- we've got you covered.
From following along on our past collection drops, you probably know that being first is a must, so we have new options for you to become a part of our exclusive member access. Subscribe to Receive Text Messages for Early Access to this collection coming this week, WEDNESDAY, June 16th!!
And while you wait, enjoy Summer the sounds of our SUN.SUGAR.SUMMER playlist