Creating a Collection: Home for the Holidays with Hi Sugarplum
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Our relationship with Cassie Freeman of Hi Sugarplum is on its 7th collection (click here for our history). ...And we're wondering how it has already been a year since our first
Hi Sugarplum Holiday collection together?
Hi Sugarplum Holiday collection together?
We are delighted to share some exciting news!
The 2nd annual Gibsonlook x Hi Sugarplum HOLIDAY collection with Cassie Freeman is launching Thursday 10/22 on ! And yes, we created and designed it during June/July, in a way that was slightly different from what we're used to! It all started with preparation for a concept presentation sufficient for a conference call. Our amazing design team worked on a trend presentation and created mood boards. From there, they sourced a phenomenal selection of holiday fabrics, sketched whimsical items and details and chose a color story (which, of course, included pinks!).
Then came the presentation and Zoom call to combine these initial ideas with Cassies' attention to detail and appreciation for creating items that are just right. Cassie is an expert at knowing the small details that make the pieces stand out and become favorites. We are so grateful to work with Cassie and look forward to the amazing combination of ideas that collaboration creates every time.
We kept the holiday season in mind throughout the entire creative and design process. Last year's collection was a fan favorite! And so we asked ourselves, "What will our audiences look forward to this 2020 Holiday season? What matters most to them, now. Will people be able to join together with friends and have gatherings?"
Through a lot of guessing combined with creative and thoughtful conversations we concluded this: we all love the holidays, and we want to dress up, even if it's at home. We want quality pieces that will last longer than this year and be season-upon-season favorites — and of course, we want versatility. These are the Gibsonlook brand values and are equally important to Cassie's audience. To have her insight through this decision making and planning process is invaluable, always!!
We are excited to share with you the outcome of this creative process, in the words of Cassie we ultimately “were inspired by cozy nights in, long dinners around a festive table, friends coming together on a screen, and every other holiday celebration we'll have this year! Our goal was to create a collection with a little something for whatever the holidays have in store for you.” This process created pieces you want to pull out of your closet all year long — are we the only ones still reaching for favorites from the last holiday collection?
Be sure to follow us on Instagram as we roll out more to this sorry and sneak peek the collection! @gibsonlook
Poplin Ruffle Trim V-Neck Tank
A soft knit tank topped with a charming ruffled neck and shoulder elevates your warm-weather wardrobe. 87% Polyester | 9% Rayon | 4% Spandex Delicate Wash Cycle, Dry Flat. Length 25" front ; 26 1/2" back (size small) Lou is...
Cotton Gauze Henley Top
Short dolman sleeves and a swingy shirttail hem add casual-cool ease to this popover top cut from airy cotton gauze. 100% Cotton Delicate Wash Cycle, Dry Flat. Length 25" front; 27" back (size small) Lou is 5'4 and wearing size...
Ruffle Strap Jumpsuit
This one-and-done jumpsuit with ruffle trim straps and a smocked bodice invites you to soak in all the sunshine. 100% Rayon Delicate Wash Cycle, Dry Flat. Inseam 24" (size small) Shan is 5'5 and wearing size XS
Linen Drawstring Short
These are the drawstring-waist shorts you'll want to live in all season long, featuring a relaxed cut and breathable linen. 75% Rayon | 25% Linen Delicate Wash Cycle, Dry Flat. Inseam 3 1/2" (size small) Shan is 5'5 and wearing...
Pin Dot Long Tiered Dress
This shoulder-showing halter neck dress features a tie neck and a ruffle trimmed tiered skirt perfect for warm-weather events. 100% Polyester Length 46 3/4" (size small) Delicate Wash Cycle, Dry Flat. Lou is 5'4 and wearing size XSJanessa is 5'7...
Ruffle Sleeve Smocked Dress
Perfectly made for sunshine, this ruffle-shoulder midi is cut with a smocked bodice and tiered skirt from a breathable gauze blend. 100% Rayon Delicate Wash Cycle, Dry Flat. Length 37 1/4" (size small) Lou is 5'4 and wearing size XS...
Embroidered Tie Shoulder Top
Pretty up your look with this embroidered eyelet double v-neck tank that ties at the shoulders. 100% Cotton Delicate Wash Cycle, Dry Flat. Length 24 1/2" (size small) Lou is 5'4 and wearing size XS
Wide Leg Trouser
These soft woven pants elevate any OOTD, while an easy-pull on waist keeps them comfortable in case they become your outfit of the night, too. 97% Rayon | 3% Spandex Delicate Wash Cycle, Dry Flat. Inseam 22 1/2" (size small)...