01- Behind the Brand with Suzie Turner
Hello & Welcome to Navigate 19!
It’s a new year, with new trends, and the creative conversations at Gibson are soaring. Over the past year, our brand has evolved with our customer, defined our voice and nurtured valued relationships. It is an exciting time to be a part of the fashion industry. 2019 on the Chinese calendar is the year of the pig - 365 days promising energy, determination, increased productivity, a zest for living and a respect for all voices. I loved discovering this because these qualities are truly a part of Gibson - feeding our innovation, engaging the community and building upon a solid foundation.
My focus this year is on the future and my goal is to be in the here and now. I was born on the 19th, my husband and business partner was born on the 19th and we were married on the 19th. My Grandma Beth, the namesake of the Gibson brand was born on the 19th, and my children were born within days of the 19th - does that count? And recently while reflecting on the origins of Gibson, I noticed that our parent company, Stylebuy, was created nineteen years ago. This repetition sparks my curiosity and I want to attach relevance to the number. While not intentional, I believe this is the world working in my favor.
Kahlil Gibran, the Lebanese-American poet and artist wrote: “rise together with the giver on his gifts as on wings.” I'll take this message of collaboration and gratitude as inspiration to love unconditionally, create endlessly and to feed a desire to be successful. Gibson Look is committed to listen, engage and create clothing inspired by the needs and passions of our customers. The versatility of our brands - the colors, patterns, textiles - are a product of the experiences and lifestyles of the entire community at Gibson. We are excited to expand our offerings with beautiful designs, in all the soft, luxe fabrics you love. And we will continue to develop relationships with our peers, and collaborate on collections with influencers who listen to your needs.
With 2019 comes the decision to add written content to our brand and to share our process. I trust, like my grandmother before, that our words will embolden and entertain. The blog is called Navigate 19, a continued homage to her all female band of the 1920's: the Gibson Navigators. And, the number 19, because I wouldn't dare not include it. So, Happy New Year from all of us at Stylebuy, Gibson Look, Olivia Moon and Harlowe & Graham. We look forward to getting to know you better through our monthly Gibson Look Navigate 19 soirees.