How It's Going: Hey Nasreen
Hello and Happy September!
We are delighted to continue our partnership with Hey Nasreen and beyond excited to announce a collection drop designed in collaboration with Nasreen herself. We adore Nasreen and love coming together to create and drop her favorite items, and this fall collection is no exception. The collection launches this Saturday, September 18th. (subscribe here if you'd like early access).
Let's get right into the HOW ITS GOING of our HOW WE FOUND series (read our history with Nasreen here.) We've continued working with Hey Nasreen on a few projects and item drops. But in April of 2021, we started the design process for a Fall Collection. More specifically, an Autumn inspired collection designed with the natural beauty surrounding us just before the season turns. Nasreen wanted the colors and items perfect for Fall Photo ops, Family Pictures, Casual Dinners, and family events for the whole season. She wanted to ensure that the pieces could also be worn into the winter months and throughout November and December. Since she favors minimal yet elevated design, super-soft fabrics, and florals with hues of berry and spice, we presented her with beautiful simple florals, Spiced colors and signature soft fabrics to fit her wish list and help her ideas come to life.
In April, Nasreen shared her initial design wants and needs; from there, the Gibsonlook team went to work. We then all met up in Los Angeles, where our designers are based, and began the process. We started early in the day, working through perfecting the colors in the prints, improving the details of each piece, and creating a complete yet simple 5 item drop with classic elevated effortless styles. We celebrated the successful day with a yummy dinner at Javier's (where guacamole and suizas are a MUST)
Some of our Gibsonlook bestsellers from our history with Nasreen are updated with Nasreen's effortless flair for fashion. Open neck knits, One-shoulder blouses, one-piece dressing (yes, in the form of a jumpsuit and a dress), the perfect feminine dress, and an incredibly soft wear-everywhere cardigan sweater.
We hope you'll join us for this exciting launch, and if you'd like a little extra time to shop (subscribe here) for early access to the collection and head to our Instagram to check out how enter into the collection giveaway sponsored by @MINTED and @GIBSONLOOK.
Here's to Fall Fashion!